U.S. Companies Race to the Olympic Partnership Finish Line

When Beijing won the bid as the host for the 2008 Olympic Games, many multi-billion dollar corporations and companies such as Visa lined up to win the race for this golden opportunity to use the Olympic icon rights in order to claim their place and gain visibility in China, and ultimately, in the world.

In 2005, United Parcel Service (UPS), a US-based courier, was granted the First Olympics Sponsorship. In 2006, the company opened its first retail centers in Shanghai and began setting up network outlets in colleges and hotels.

Today marks 365 more days before the official opening of the games. As that day approaches, we’ll sure to see more and more of these types of commercials in all sorts of mass media.

Check out these coporate sponsor sites:

- Visa
- UPS
- Starbucks
- L’Oreal
- Coke